How could we help HEMA, a household name for millions of Dutch people, support young parents in their first weeks?
Dutch department store chain HEMA wanted to introduce a subscription model, which they had never done before. This meant launching a completely new business model operation. Their online systems, administration, and distribution center were not yet equipped to handle recurring orders.
Another challenge was that HEMA didn't have a suitable pricing model. Subscription models have different financial dynamics than traditional sales models. Margins increase over time, but sales costs can be higher upfront.