What we did
The Main Ingredient helped the team of Hely explore opportunities within the MaaS space.
We took a deep dive into the MaaS space and ended up with twelve propositions. Six of those were tested with real-live experiments in different Dutch cities.
The outcome of the experiment: we needed a mobile app that was neighbourhood-based.
After a growth hacking experiment, we identified three suitable neighbourhoods in Amsterdam where the demand for shared mobility was very high.
When neighbourhoods in Rotterdam and Delft joined, development started. We shaped the brand, designed the app and built the first version.